Stem cell marketing is about increasing patient numbers. A successful patient acquisition strategy requires a strong online presence. A well-designed website is just the beginning. Text marketing, voice messaging and email all contribute to better return on your marketing investment.
Marketing for any practice is no longer a one touch event. The days of running an ad and having your phones get busy are gone. In today's world you must engage patients and touch them with marketing messages up to 9 times to get a maximum return on your marketing budget. People are accustomed to being nurtured in this environment and they like being educated before making a decision. Utilizing texts, emails and voice messages are the latest methods to provide education, show compassion and convert potential patients to real patients.
Potential patients are searching for stem cell therapy providers like you in diverse ways. Practices that are successful at acquiring large numbers of new patients to fuel their growth understand the value of using a cohesive digital marketing plan that includes online ads, lead magnets (here's an example) and a well built funnel in addition to a properly optimized website that is found for hundreds of terms in the organic rankings.
Websites for Stem Cell Practices – The Role They Play in Acquiring New Patients
Your website is the face of your practice to new patients searching for a doctor to help them get out of pain. Your website should show a high level of professionalism, patient care, and compassion while being informative. However, the best website in the entire field of medicine will do you very little good if no one can find it.
Here's an example of our work Physical Medicine of Oklahoma. This site is aesthetically pleasing and has over 2000 first page rankings on Google alone. What would it do for your practice if your website was found on Google nearly any way a potential patient could search for things like knee pain relief, back pain relief, Hip pain specialists, and so on?
A well-designed website, when created technically correct with the proper content and links, will have your stem cell practice found high in the organic rankings when someone searches for the services that you provide. There are more ways for someone to search for a Dr. that practices regenerative medicine than you may be able to imagine. So, a good medical marketing agency, like ours that specializes in regenerative medicine, will have your website found for many terms and phrases. It’s not unusual for a well-built website to appear on page one of the major search engines for several hundred, if not thousands, of relevant terms. When your website is found in the top of couple of search results for many relevant terms you will acquire more patients.
Some of the relevant aspects of internet success for doctors include:
- Proper technical structure of the website
- Content that has been written to provide excellent value to the site visitor as well as for Google
- Honest, ethical, earned backlinks (never purchased)
- Optimized load speed
- Schema mark ups
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Content Marketing as an Integral Part of Stem Cell Marketing
Potential patients search the Internet for all manner of information regarding their areas of pain. This is no longer limited to Google, Yahoo, Bing, etc. Facebook and other social media platforms now receive a tremendous number of searches daily that are related to regenerative medicine.
Content marketing can be an effective way of reaching these people, providing legitimate value to the potential new patient while positioning yourself as the medical provider that is worthy of earning the right to provide the healthcare the patient needs or wants.
- Creating a "magnet" to compel potential patients to reach to you
- Utilizing Facebook ads that deliver traffic to a well written blog post that addresses their exact concern then introducing them to your "magnet"
- Before and after pictures on Facebook and potentially other
- Social Media platforms like Pinterest and onto the "lead magnet" Social media posts regarding relevant stem cell information
- Retargeting of those that express interest in services like yours
- Establishing "look-alike" marketing lists that enable you to market to a larger interested audience
Here’s an example of using a lead "magnet" to attract new patients:
Let's assume that you are practicing regenerative medicine.
A potential patient searches for neuropathy pain treatments and finds your website.
He or she visits the site but does not reach out to your practice to set an appointment.
Later, as the potential patient uses Facebook, he or she sees an ad about a report titled: "What your current doctor doesn't want you to know about your neuropathy".
There’s a good chance this person will click on this ad. When the ad is clicked, the interested person lands on a page that offers a report on the 3 alternatives as a download.
Once they download the report they have taken advantage of your magnet.
The report that is downloaded provides valuable information to the potential patient and subtly nudges him or her towards an appointment with you.
The next step may be to redirect them to a well-written page about regenerative medicine and why it may be a viable treatment for neuropathy.
We can also now email market to this potential patient as well as offer more information to them on Facebook and Google.
Statistically, there are people that take as many as 9 "touches" to become a new patient - fortunately, not all people are like this. Your regenerative medicine marketing program should automatically touch potential new patients for you while you treat current patients.
Social Media Assists in Marketing for Regenerative Medicine Too
Social Media isn’t just for teenagers anymore. Did you know that you can target subtle advertising to people that have searched for things related to regenerative medicine or stem cell procedures? This is especially helpful for regenerative medicine and stem cell therapy and in particular, those searching for aesthetic procedures. Think about it for a second; if someone is considering a stem cell procedure, wouldn’t you like to position an ad exactly where they are looking daily? There are many more uses of Social Media – call us and we can share them with you.
Wondering How This All Works?
Speak with one of our stem cell marketing specialists to find out how we have helped many practices like yours expand and become more profitable.
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Do Paid Ads Online Work for Stem Cell Practices?
They can work wonderfully well or they can flop very badly depending on how your campaign was designed and how the follow up is managed. If you set up a paid ad campaign to bring people to your home page and then simply hope for a response the campaign will fail. Did you know that only 2% of site visitors from ads take action on their first visit?
The key to paid ads is to have the visitor land on the perfect page and then to retarget them with relevant and valuable content – if they didn’t take action on the initial visit. This helps move them through your marketing funnel from a cold acquaintance to a warm potential patient, then on to a patient, and ultimately bring them back to you for ongoing services.
When a Doctor, office manager or marketing manager at a regenerative medical practice asks us if we build websites for Doctors we say yes… but there is so much more that can help scale your practice. If you would like to discuss any of the numerous areas of digital marketing for your practice set up a consultation with one of our stem cell marketing specialists.
If you're considering adding regenerative medicine to your practice and would like to follow a proven system, visit Dr David Singer's site for helpful information. Learn More