Why is medical marketing more important than it has ever been before? Because according to Google Health, there are up to 70,000 health-related web searches performed every minute. It is a common practice for potential patients to look for solutions for just about every type of health issue online, including the conditions that you treat.
Isn't it frustrating when other doctors, that may not be as good a provider as you, are found well online and you're not? You can solve this frustration with a strong digital marketing plan that will position you in the perfect spot when prospective patients look for doctors that can help relieve their pain and help them heal.
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Statistics show that someone suffering from knee pain, back pain, hip pain or any chronic pain has tried as many as a dozen different treatments without success. The chances are that the patient searched online for most of the treatments they've tried. They found a doctor...just not the right doctor. You know that the treatments that you offer can help them find the long-term relief they need. All you have to do is get in front of those potential patients looking for a solution to their healthcare problem.
Reaching New Patients Online
It’s easy for certain doctors to dismiss digital marketing based on the average age of their patient base. But, the fact is that your patient base spends a lot of time online. In 2019, 88% of people 50-64 used the internet, and almost 75% of those 65 and older were online. Facebook is also well represented, with 68% of those between 50-64 using the social platform, and over 45% of people 65-plus. We position you well to take advantage of the vast online traffic so that you can acquire larger quantities of new patients.
What Impact Does Mobile Technology Have on Medical Marketing?
Having an online presence is important to reach prospective patients, but you also need to have a mobile-friendly website for optimal results. In 2019, over 80% of Americans owned a smartphone, which included 79% of 50-64-year-olds and 53% of those 65 and up. This means more searches are done on a mobile device, more emails are opened, more texts are seen and more voice messages are delivered. Did you know that text marketing has nearly a 100% open rate for all ages? Everyone does text appointment reminders but are you taking advantage of text marketing to prospective patients? If not, you're missing one of the best conversion techniques in all of modern medical marketing.
Personalizing Medical Marketing Campaigns Improves Results
Personalizing your marketing messages increases effectiveness tremendously. For example, personalized emails see a 29% higher open rate and 41% higher click through rate than non-personalized emails. At JCIDM, we provide a range of personalized digital marketing services that include email marketing, text and voice messaging, Google, Bing and Facebook Ads, website design, redesign, SEO and more that will help you attract new patients and help them come to the conclusion that you are the right healthcare provider for them to trust. We provide unique content for your practice that attracts, engages, educates and converts visitors to patients.
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Analytics Helps Us Improve Your Conversion Rate
When it comes to digital marketing, conversion is the name of the game, and there’s no better way to improve conversions than through detailed analytics. We have trained and certified data analysts on staff. We analyze data that tell us which parts of your campaign are the most successful and which are not as strong as we would prefer them to be. The analysis is used to help us adjust your marketing campaigns as needed to increase conversions...there is no guesswork..it's all data driven.
Digital marketing has become a critical component of the success for any practice. It enables people that have an urgent problem to be matched up with a doctor that can provide a solution to their problem while they have an immediate need. There is no better time to present your practice to a potential patient than when they have an immediate need.
If your goal is to grow your practice and get the very best return for your marketing investment, then digital marketing is the way to go. We have a proven process that is designed to add a steady flow of new patients every month and increase your bottom line.
Get in touch with us today to learn more and get started. (727) 777-7266