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Stem Cell Marketing

Just Click It Digital Marketing (JCIDM) is a leading medical marketing firm for regenerative medicine and stem cell doctors. We take great pride in developing very high-quality websites that are optimized to be found well on the major search engines. We feel that our commitment to you extends far beyond having your website found by many people searching for a specialist in your area of practice. Our ultimate job is to bring you a steady flow of new patients.

Our team is well educated in the field of digital marketing, which includes search engine optimization, website design and development along with all eight (8) disciplines of Internet marketing.

We are adept at creating compelling marketing messages to entice potential new patients to select your site from the entire group they see on page one of the search engines. If you notice, when you search a term on Google, you’ll see the organic rankings, local listings, paid ads and sometimes even images or videos. There may be as many as 20 doctors competing for that patient – we make you stand out from the crowd!

Stem Cell Marketing Firm
The Customer Journey

We also make sure that we create the content of your site so that once people reach your website, they are compelled to reach out to you and become a new patient. We do this by gently funneling the visitor through the "customer journey " or marketing funnel toward the calls to action.

These things are what you expect us to do for you, but we expect more from ourselves.

We expect to bring you 16 to 22 new patients monthly as we are currently doing for other Doctors

Our stem cell marketing firm includes team members trained in data analysis, conversion rate optimization, and those well trained in statistical analysis. These team members analyze data from your site to maximize your return. We track the new traffic to your site, the keywords you are found for and even which pages people spend more time on than others. We look at things like how many people visit only 1 page and leave, that’s your bounce rate, and then improve it. We discern how much traffic comes into each page from the search engine results pages or SERPs and find out which pages work best.

We use this data to fine tune your site so that all pages become the most successful they can be at helping you acquire new patients. We analyze which pages result in people leaving your site and why, then adjust them as necessary so that we can convert more site visitors to new patients. We most often can even determine why a keyword loses a few spots in the rankings and then bring that keyword back up in the SERPs based on searcher intent so that it can perform well for you.

Understanding searcher intent and using it to generate new patients

One of the many things that differentiates our medical marketing firm from other digital marketing agencies is that we fully understand the types of search intent and how to best position your website to take full advantage of that intent. Search intent is the "why" behind a search query. What is the searcher hoping to achieve? And, is that intent consistent with the goal of your website?

Search intent is broken into four (4) categories:

Informational

Navigational

Commercial

Transactional


Informational intent are the searches that have the highest search volume. These are also the trickiest to plan for and optimize. People search this way when they are trying to learn or understand a particular subject or gather information. Having keywords and phrases that address these types of searches is very important to the success of your website because this is how we attract new visitors to your site. This is referred to as the top of the marketing funnel, meaning that we have brought people to you that did not previously know about you or your practice but are good prospects to become new patients.

Here are several examples of good informational search queries

  • Can stem cell therapy help a degenerative knee OKC
  • Alternatives to laser spine surgery Edmond
  • Can regenerative medicine help elbow pain Edmond

Search these terms and you will see our client, Physical Medicine of Oklahoma’s, website in several top-ranking positions.

What is the marketing funnel of a website and why is it crucial to your success?

The marketing funnel on any website is broken into three (3) stages.

  1. The top of the funnel is where we bring new visitors or "raw traffic" to your site.
  2. This middle of the funnel is where the visitor is educated so that he or she can make come to the conclusion that you are the right Doctor to treat them.
  3. The bottom of the funnel is where they are converted, via a good call to action, to set an appointment or consultation with you.

Your marketing messages, calls to action, and content must be written to very exact standards as they all play a crucial role in moving visitors through this cycle of action.

Marketing Funnel
The remaining types of search intent

Navigational intent is important for people that already know your practice or brand. The searcher knows who you are and is looking for a particular page on your site. These are typically "branded" searches. A good example is "DR. XXXX office hours". The searcher clearly knows Dr. XXXX and is looking for his hours, so we will present his hours in the search results and a link to that page of the site. Navigational searches do not often bring new patients to the practice unless they are a referral.

Commercial intent is a hybrid of informational and transactional searches. This searcher wants to set an appointment but still needs more information.

Transactional searches are done when someone is ready to make a purchase. This is often where you see the words "price" or "sale" in the search query. These are more often used in ecommerce sites than practice sites.

When our research specialist determines the key words and phrases for your website, he or she works very diligently to uncover the phrases that will fill the top of your marketing funnel. The success of your new patient acquisition strategy relies heavily on this raw traffic.

Case Study: Physical Medicine of Oklahoma

The following case study shows what can happen when a digital marketing agency performs the functions of technically accurate web design, marketing, content development, research, data analysis and conversion rate optimization properly.

Read the case study Stem Cell Marketing Case Study
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Give us a call to get a completely obligation-free consultation and let’s see if our team can help you reach your goals.

Call Us (727) 777-7266